Neologism

Phono-Semantic Matching

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Phono-Semantic Matching (henceforth, PSM) is a camouflaged borrowing in which a foreign lexical item is matched with a phonetically and semantically similar pre-existent native word/root. The neologism resulting from this source of lexical expansion preserves both the meaning and the approximate sound of the reproduced expression in the Source Language (SL) with the help of pre-existent Target Language (TL) elements. (Neologism is used here in its broader meaning, i.e. either an entirely new lexical item or a TL pre-existent word whose meaning has been altered, resulting in a new sense.) The following figure is a general illustration of this process:

Figure 1

Such multisourced neologization is common inter alia in two key language groups:

(1) languages using a phono-logographic script that … ↪

Bob Marley and his language, the film about him, and irates of the Caribbean

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There are still places where you can see the “biopic” about the life of the Jamaican reggae star musician Bob Marley. The title of the film is One Love, a kind of slogan of the Rastafari movement, of which Marley was a prominent member. All religions seem to have love as a central topic, but representatives of the major religions sometimes forget that. It is also the title of a Bob Marley song with more than a quarter billion views on Youtube.

Bob Marley was a Rastafari. Rastafaris believe that their God is a living man and living in Africa, and they pointed to emperor Haile Selassie of Ethiopia as their living god Jah – at least until … ↪